Speaking with writers who have covered him and various NFL people this week in New York, I’ve heard great things about new Vikings coach Mike Zimmer.
The consensus: Zimmer is a tough, genuine guy, demanding but likeable, and forthright with the public and press. And that he’s also an excellent coach.
As the Vikings found with Leslie Frazier, having a likeable, respected head coach is a great organizational asset.
So why are the Vikings screwing up Zimmer’s first few weeks as head coach?
Zimmer has already hired all, or nearly all, of his assistant coaches, but the Vikings haven’t announced the moves. By the time the Vikings holds a press conference to introduce the staff, the news will be old, the Vikings will look silly, and the introductions will seem stilted.
By delaying the announcements, the Vikings look hopelessly slow and obtuse.
Zimmer’s success and failure will depend on wins and losses, but it doesn’t hurt to make a good first impression, and the Vikings are making no impression at all right now.
I'll be on WJON in St. Cloud at 7:15 a.m. tomorrow, and on 1500ESPN in the Twin Cities at noon. We'll run Sunday Sports Talk on 1500ESPN from 10-noon Sunday.