Social media and Snowy Owls

Greg Lawrence is a Fish and Wildlife Technician with the New York State Department of Environmental Conservation, and a Graduate Research Assistant at the Research Foundation for SUNY. He has written recently about the ethics around the current Snowy Owl irruption here and elsewhere in the U.S. His comments, reprinted below with his permission, first appeared on the web site 10,000 Birds.

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"In support of the Snowys, I will not be "liking" any more Snowy Owl photos."

This quote is from an anonymous birder's comment on a Facebook post showing two birders flushing a Snowy Owl, and then giving a "thumbs up." This quote perfectly sums up the state of the Snowy Owl/birding ethics discussion.

Being charismatic species, Snowy Owls are the focus of the nature-loving community during the winter. Many birders just want to see Snowy Owls, which they can do with high powered optics. However, some birders and photographers, even those toting giant lenses beyond what I can afford with my lowly graduate student stipend, must get somewhat close to get their shots. When going into the field to find Snowy Owls, a crisp and clear photo is the ultimate prize. While most photographers and birders practice ethical behavior, some push the line of how close to the bird they should (or can) get. This is what most of the controversy is about.

Many of us birders, including me, are happy with a distant look, but photographers need to get good photos. As birders, we must understand that photographers have to get closer to the birds than us. A bit of understanding can go a long way, and we should not be so quick to assume the worst when birders and photographers are approaching an owl. Ultimately, all of us are enjoying and respecting the beauty of Snowy Owls.

Snowy Owls have value. Species have value. The unique beauty of Snowy Owls and the euphoria seeing one provides isn't something you can place a dollar amount on. Most arguments for conserving a species focus on things that we can measure in dollar amounts, such as ecotourism, medical benefits, etc. Ultimately, we truly care about conservation because we value a species' existence and inherent splendor.

Social media dominates so much of our lives, whether it be Facebook, Twitter, Instagram etc. It has changed the way we communicate and how we share and gather information. In the birding world, it has made sharing sightings easier. Many states and regions even use Facebook or Twitter as the primary method of sharing rare bird reports. Social media is an excellent mechanism for sharing bird sightings to a large audience. This is especially the case with Snowy Owls.

Social media is also a mechanism for getting feedback. For birders and nature photographers, this includes "likes," and comments like "great shot," and "terrific capture." This can also come in the form of crowdsourcing identification tips on unknown birds. While there are generally few issues in these online communities, a Facebook group recently banned Snowy Owl pictures for the winter season in an attempt to prevent photographers from flushing Snowy Owls to get better shots that would attract more likes and recognition.

This change in policy resulted in some negative feedback even including outlandish comments suggesting that the Snowy Owl photo ban is "like racism." This, coupled with the quote about not "liking" any more Snowy Owl photos, makes me wonder if we have forgotten why we are sharing photos and reports of these owls in the first place?

As I mentioned, photographs are powerful vectors for attracting new birders and conservationists. Sharing photos in groups and our profile pages can attract friends who have never seen Snowy Owls, and turn them into birders, or just simply open their eyes to the value of one species' existence.

However, there is too much focus on "likes." It is obviously great to be recognized for an exciting find or a great photo of an Owl, but when that becomes the sole reason for getting that perfect shot of a Snowy, then I'm afraid we've lost sight of what truly matters.

While we're caught up in debates about whether we are going to continue "liking" Snowy Owl pictures or whether banning Snowy Owl photos is like racism (it's not), Snowy Owls are out there facing real threats such as those detailed above, climate change, and habitat loss. Photographing Snowy Owls can draw much needed attention to their conservation.

Instead of getting caught up in frustration over losing a Facebook group as a place we can share photos or how many "likes" we're going to get on a photo, maybe we should think about the bigger picture and what we can do to help species in need and increase awareness about the perils our beloved North American birds face.