Business: Manufactures custom houseboats, commercial passenger vessels, yachts and work boats. Also offers after-sales service and boat storage.
Founded: 1971; acquired by present ownership in 2010
Headquarters: LaCrosse, Wis.
Executives: Jeb Griffith, CEO; Pete Griffith, vice president; Gary Smith, vice president of sales and marketing
2011 revenue: $5 million to $10 million
Strategy: Reconnect with past customers, continue marketing to reach new leisure and commercial customers, explore international sales.