Business: Manufactures custom houseboats, commercial passenger vessels, yachts and work boats. Also offers after-sales service and boat storage.

Founded: 1971; acquired by present ownership in 2010

Headquarters: LaCrosse, Wis.


Employees: 20

Executives: Jeb Griffith, CEO; Pete Griffith, vice president; Gary Smith, vice president of sales and marketing

2011 revenue: $5 million to $10 million

Strategy: Reconnect with past customers, continue marketing to reach new leisure and commercial customers, explore international sales.