As I sit on a boat docked off Jersey City, waiting for the Broncos to speak this morning, I'm contemplating the Seahawks' divergent approaches to the demands of Super Bowl week.
Richard Sherman, the master marketer, has capitalized on the profile he raised with his post-game rant at the NFC title game by being accomodating, funny, glib. His teammate Marshawn Lynch has reluctantly answered a few questions each day before departing, risking a large fine from the NFL.
In my younger days, I believed that athletes should be forced to cooperate with interviewers. I still believe it's part of their job. But there is no effective way to make someone forthcoming, or interesting, or engaging. There are a lot of athletes I've covered I wish never conducted interviews, because the interviews are a waste of time if the interviewee has nothing to say.
Yesterday, Lynch had a teammate field questions. The teammate would then forward the question to Lynch, who was sitting next to him. Lynch would offer a one-word answer, then the teammate would offer an interpretation, attempting at humor, and sometimes succeeding in being funny.
if that's the best you're going to get from Lynch, that's the best you're going to get from Lynch.
Some people aren't cut out for mass media. They're naturally private, or quiet, or introverted. Lynch being uncooperative is actually much more interesting than Lynch using the more common approach of recycling cliches until everyone leaves him alone.
I'll be on WJON IN St. Cloud at 7:15 a.m. and on 1500ESPN at noon. Mark Craig and I will be writing stories, columns, notes and blog posts from the Super Bowl all week. My Twitter handle is @Souhanstrib.