A 100-unit senior housing complex opening later this year may well propel development in downtown Hugo, but it won't come close to satisfying Washington County's projected demand for more senior housing.
The project, known as Keystone Place at LaValle Fields, is the first piece of a larger downtown development effort taking shape in the city.
That plan also calls for making major improvements to Lions Park and offering possible financial incentives to attract businesses to properties Hugo has acquired on along Hwy. 61, city administrator Bryan Bear said. Construction of more senior housing in the area, as well as multifamily housing, also is anticipated.
"There's still significant demand for commercial development and room in the market here in the downtown," Bear said.
The city adopted a downtown development plan in 2007, but the initiative stalled when the recession hit. An updated market study completed in late 2013, however, found demand for 330 housing units and 76,000 square feet of commercial space, including retail, office and a hotel, in downtown Hugo, which is competing to attract commercial and retail projects with the Interstate 35 corridor more than a mile west.
"We wanted to confirm as we were pulling out of the recession that there's still a market for commercial activity here in the downtown and that the pull of land out by the interstate wasn't overpowering this location," Bear said.
Keystone Place will include 29 independent living, 49 assisted living and 22 memory care units, with 24-hour staffing and a licensed nursing director who will oversee care. A sales office likely will open this month in Hugo.
It has received more than 100 inquiries from prospective tenants, said marketing consultant Joseph Roche.