The Internet messages were so vicious that they pushed 16-year-old Ivy Griffiths into therapy for depression.
"Go cut yourself until you bleed to death," a Champlin Park High School classmate wrote to Ivy online. ¶ "You're a whore, a stupid bitch, a horrible person," wrote another.
"You deserve to die," wrote yet another.
Now, a new attack is mounting, but this time the targets are the cyberbullies themselves. The oft-scrutinized Anoka-Hennepin School District is launching a yearlong anti-cyberbullying campaign to address everything from sexting to the dangers of online gaming.
But in combating cyberbullying, which experts say has become the most prevalent form of bullying, law enforcement and school officials face an ever-changing challenge: The cruel messages and pictures Ivy received arrived on websites like Ask.fm, Snapchat, Instagram and Kik — relatively new sites that have been linked nationally to teen suicides but remain foreign to many adults.
"We know that low self-esteem is linked to cyberbullying, and most teens have heard that some of these high-profile suicides have been linked" to new social websites, said Justin Patchin, a University of Wisconsin-Eau Claire professor of criminal justice who has co-authored four books about cyberbullying.
"Teens still visit Facebook, but it is pulling back a bit," said Patchin, a native of Hoyt Lakes, Minn. "There's always a new site, like Formspring. And now, there's software that deletes messages and images within seconds, and there's lots of software online for resurrecting those disappearing images."
Teenagers are discovering all of it — sometimes to torment classmates with comments and photos that are sent anonymously and vanish suddenly, before they can be traced. The effect can be devastating.