The initial public offering for the We Co. was already effectively dead when one of the Federal Reserve's worriers, Boston Fed President Eric Rosengren, wondered out loud if the kind of flexible office space We Co. provides would someday become a big problem for the broader economy.
At first this seemed like piling on, as We Co. had already been pounded for its shoddy corporate governance, unproven model and unintentionally funny marketing claims. And its CEO and co-founder just lost his job. Yet there is clearly something to Rosengren's worries.
He is not forecasting a recession, by the way, just pointing out that it is past time to pay attention to business models or market conditions that didn't exist the last go-around, and how much trouble they could cause.
Of course, traditional ways of derailing the economy, like overbuilding inventory and speculating in real estate with borrowed money, have not gone completely out of style.
It seemed clear after the IPO fiasco that the We Co. is not worth anything close to $47 billion, the eye-popping valuation as of the last financing round, but the company might be a bigger company than some skeptics realize. Operating as WeWork, it is the largest user of private-sector office space in some very big cities, with more than 7 million square feet in Manhattan alone.
Here in the Twin Cities, WeWork has leased three big spaces. It took nearly a third of a new United Properties-developed building in the North Loop neighborhood of Minneapolis, about half of a new building in Minneapolis developed by the Ackerberg Group and a few floors in Capella Tower in downtown Minneapolis.
Flexible spaces leased by the likes of We Co. account for only roughly 2% of total U.S. office inventory, according to the global real estate firm CBRE. The potential for trouble, though, is that it is a much higher percentage of the market in some cities with very pricey real estate.
Rosengren did not mention the We Co. by name in his speech last week, by the way, although it is easily the highest-profile player in a business that includes firms like Industrious, Knotel and a company out of Europe simply called Spaces.