General Mills is yanking aspartame from its Yoplait Light line of products, replacing it with sucralose.
Aspartame and sucralose are common artificial sweeteners, and the safety of both has long been approved by the U.S. Food and Drug Administration.
But type both names into Google and you’ll see all sorts of stuff criticizing each -- aspartame seemingly more so.
“Consumers are increasingly aware of different kinds of sweeteners,” General Mills CEO Ken Powell told the Star Tribune. “Aspartame, for some consumers, they would prefer to avoid it. So we will take it out.”
The reformulated Yoplait Light will hit store shelves by September, and its label will trumpet “Now no Aspartame.”
The move seems similar to General Mills’ removal of genetically-modified (GMs) ingredients from its classic “yellow-box” Cheerios.
GM grains and sugars have also long been declared safe by the FDA, but there’s been a lot of blowback by some consumers. Again, search the internet to see just how much.
Cheerios are made of oats, which aren’t genetically modified in the first place. General Mills did some tinkering with its supply chain, bringing in non-GMO corn starch and sugar to make Cheerios GMO-free.
Non-GMO Cheerios hit the market about six months ago, and include a label claim noting the absence of genetically modified ingredients.