Never mind the old-school way arena-rock superstars such as Bruce Springsteen and U2 can make concert audiences feel a personal connection even in a big venue. Today's arena rappers seem intent on bridging the gap with their crowds in a much more literal and tedious way.
Just as Jay Z did last weekend at Xcel Energy Center, Toronto rap star Drake ate up a good 15 minutes of his Target Center concert Sunday pointing out as many individual members of the crowd as possible. It's one of the cheapest ways to get applause, though the fans who paid $50-$100 and didn't get a mention might beg to differ.
"You in the [such-and-such] dress, I see you there," he said over and over to the heavily female audience. As if to outdo Jay Z, Drake took this I Spy bit to new heights. His elaborate, high-tech stage production included a floating catwalk for him to get up and close even with fans in the cheap seats
In the case of Sunday's concert, though — which drew a modest 7,000 or so fans — the arena's upper deck was mostly empty. So was about half of Drake's 100-minute set.
On his first major headlining trek — curiously named the "Would You Like a Tour?" — the 27-year-old Grammy-winning rapper seemed eager to make a big impression. He postponed Sunday's show and many other tour dates in October to fine-tune the production, and it certainly did impress in the end. The sound system boomed with force, and the stage was titled like an open O, with the band inside and Drake operating in the round.
He also hit the ground running at show time, jumping around the stage like an aerobics instructor to the openers "Tuscan Leather" and "Headlines." He worked the stage harder in 10 minutes time than Jay Z did in an entire two hours.
Drake's songs, however, aren't nearly as energetic as he is. Many of the sensitive, emotionally riddled tracks off his new album, "Nothing Was the Same," sound cool on headphones but felt chilly in concert, including "Furthest Thing" and the coming-of-age ode "From Time," in which he duetted with guest singer Jhene Aiko. He also brought out Atlanta rapper Future — the second of four opening acts — for their collaboration "Same Damn Time." In other songs, though, he heavily relied on taped backing vocals in too robotic a fashion.
After a mid-show break — which was the only time his band played a factor — Drake serenaded a female audience member with "Hold On, We're Going Home" and thickly laid on the ladies-man serenading with "305 to My City."