Business: E-commerce software and consulting company markets patented channel management software that enables manufacturers and brand owners to sell online directly without circumventing sales channel partners such as distributors and retailers

Founded: 1999

Headquarters: St. Louis Park


Employees: six

Executives: James Moar, CEO; Adam Southam, founder and chief strategic officer; David Basic, vice president of business development; Kevin Kruse, chief information officer

2009 projected revenue: "Well under" $1 million

Strategy: Pursue patent infringement lawsuit, raise $2 million from investors, ramp up push-pull marketing plan to raise brand awareness among manufacturers while developing partnerships with e-commerce firms to help sell Reshare software.