Let's face it: Some aspects of the roughly $140 million renovation of Target Center are more interesting and visually appealing than others.
The new scoreboard? That was easy to showcase. But a lot of what happens during a renovation can be pretty mundane. For every splashy big-ticket item there are countless other little things that go on behind the scenes.
The multimedia crew over at the Timberwolves website wants you to know this: Those small details deserve love, too. Case in point: a hilarious video celebrating … new railings at Target Center that will go in this summer.
How do you make it interesting? Call the video "Epic Rails" and don't be shy about having a little fun with the blandness of it all.
Wolves VP of communications Brad Ruiter said the organization will " look for some creative ways, such as this, to help tell our renovation story on topics that may typically be a bit 'dry.' "
Read Michael Rand's blog at startribune.com/randball. mrand@startribune.com
