Paul Lukas, who runs the Uni Watch site that monitors all things associated with sports laundry has branched out with another excellent idea: Selling T-shirts under the "Naming Wrongs" moniker and taking aim at sports arenas and stadiums that have been adorned with corporate names.

There is the basic shirt decrying "Down with corporate stadium names" along with an anonymous hand holding a bag of cash. You can also find all manners of shirts along a similar theme: "I still call it (old stadium name before naming rights took over)."

After checking out the site, I tweeted at Lukas to suggest that local fans might be in the market for an "I still call it Mariucci" T-shirt given the announcement this summer that 3M had secured naming rights for the Gophers arena.

Lukas replied quickly: "Already on our list. We will have it soon."

Something tells me those could be pretty popular this winter.

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