Business: Designs, manufactures and markets O2 Rainwear line of cycling rain jackets and pants made with exclusive waterproof, breathable, lightweight fabric. Available at 1,000 bike shops nationally and from retailer and company websites.

Founded: 1997 with Ziskin as a co-owner; he has been sole owner since 2004.

Headquarters: Minneapolis

Website: www.o2rainwear.com

Employees: 2

Executives: Adam Ziskin, owner; Melissa McNamara, operations manager.

2010 revenue: $2 million

Strategy: Round out line with products designed for women, offer more value-priced products; do more private-label manufacturing outside of biking, perhaps including performance-based gear for industrial and work use.