When I arrived in Cruz Bay, St. John, on the 9 a.m. ferry, the party seemed to have started without me. Dockside bars radiated with country music songs referencing flip-flops and beer — courtesy of Kenny Chesney, the island's favorite adopted son and the man who stepped up to help rebuild it in the wake of last year's hurricanes Irma and Maria. A yacht captain making his way to the High Tide beach bar had cracked open a bottle of Coors Light as he hauled in his dinghy. Every table at Cruz Bay Landing was buzzing, and at North Shore Deli in the Mongoose Junction mall, visitors on their way to spot sea turtles in Maho Bay were ordering bushwhackers, a chocolatey frozen cocktail, to accompany their Pirate Piggy pork-and-swiss sandwiches.
If there were ever any misconceptions about what this place is all about, St. John clears it up quickly.
Stick around a little longer or talk to locals, though, and a picture beyond beach and booze arises — one of devastation after two Category 5 hurricanes hit the U.S. Virgin Islands in quick succession in September 2017, and now, hope.
At St. John Spice, the first gift shop off the dock, the aroma of chile powder and star anise permeates the air. Six months ago, most of the roof was gone, but no longer. As with much of the island, especially in town, little evidence of the former destruction remains.
Owner Ron Piccinin, wearing a Boston Red Sox jersey, works the cash register alone, since the mass exodus of locals after the storm means good help is hard to find. He said he's been staying afloat mostly due to mail order, and hoping for business to pick up. "Everybody's waiting for high season," he said. "Then we'll know."
He added that many of the tourists are repeat visitors who would have returned anyway. "They want to support us," he said, "whatever we look like." Few newcomers are coming, although one St. John Spice patron stocking up on handmade wooden spice scoops said she was already planning on returning to the island.
Visitors should not expect empty rooms and hotel properties desperate for business. According to Beverly Nicholson-Doty, commissioner of tourism territory-wide, only 50 percent of properties — hotels, villas and Airbnbs — are back up and running as of September, and tourists, locals and relief workers alike are all vying for a limited pool of rooms.
Major hotel properties remaining closed at least until early 2019 include the two flagship properties on St. John, Caneel Bay Resort and the Westin, and on St. Thomas, the Marriott in Frenchman's Cove.