Joe Brandmeier's book signing party for "Up North" came with its own movie moment when "The Tree of Life" co-producer Bill Pohlad walked in.
"Last week I was watching him on TV at the Cannes Film Festival with Brad Pitt and Sean Penn, and then a couple days later he's sitting at this party at Theodore Wirth Park for my book release," said Brandmeier, a producer and director who might have a career in politics ahead of him as he added, "I am, of course, honored Bill, his beautiful wife, Michelle, and everybody else showed up." In addition to Pohlad, the other unexpected media sighting was that of Charlie Boone, WCCO-AM legend.
In "Up North: Reflections, Moments & Memories" Brandmeier uses lush photographs he's taken and quotes he's collected to illustrate his great love for this part of the planet.
"It's a book that was created through my passion for Up North, which started a long, long time ago. It's 80 pages of awe-inspiring images of anyone's Up North, mixed with wildlife, sunsets and all kinds of miracles of Mother Nature," said Brandmeier, who sprinkled in observations about the outdoors from "some really incredible thinkers like Albert Einstein and then some simple thinkers like Frank Vascellaro."
As you will see on startribune.com/video, it took about five seconds for Brandmeier's playful swipe at his buddy, the WCCO-TV anchor, to register with me. Look at it this way, Vascellaro, how often do you see your name in the same sentence as Einstein's? (FYI, Frankie V, this isn't even the most interesting sentence with your name in it from Brandmeier.)
I asked Vascellaro, KARE 11 meteorologist Belinda Jensen and MyTalk107.1 FM's Joan Steffend, who also has an identity as Brandmeier's wife, to read their quotes from the book for my video. Steffend, formerly of HGTV and KARE 11, where she met Joe, has TWO quotes in the book, but I had her read only one for video.
What did Joan have to do to merit two quotes?
"You don't want to know," said Brandmeier.