Vikings running back Adrian Peterson announced today that he's joining actors Ashton Kutcher and Demi Moore to form a "Football for Good" campaign that will raise money for at-risk youth and help put an end to human trafficking of children.
Peterson has his All Day Foundation, which was started to help at-risk youth, while Kutcher and Moore have worked for years to fight human trafficking of minors.
Peterson has pledged $5,000 toward the cause for every touchdown he scores. Kutcher and Moore will match that.
Minnesota Vikings running back Adrian Peterson, along with actors Ashton Kutcher and Demi Moore, announced on Saturday that they are joining forces through their foundations -- Peterson's All Day Foundation and Kutcher/Moore's DNA Foundation -- to launch "Football For Good," a campaign designed to create awareness and raise funds for community programs for at-risk youth and to fight human trafficking of minors.
Other NFL players have pledged various dollar amounts for every touchdown they make. Those players include the Bears' Roy Williams, the Bengals' Jermaine Gresham, the Eagles' DeSean Jackson and the Colts' Dallas Clark. The Raiders' Michael Huff will donate money for every interception he has. And boxer Victor Ortiz will donate money for every one of Peterson's touchdowns.
"I realized a long time ago that I was in a position to make a difference and help people," Peterson said Thursday after practice. "I kind of put myself in a position to make sure I'm situated to explore [charitable] options. That's why I started the All Day Foundation, so I could reach out to help people and try to make some kind of change in people's lives.
"In the big scheme of things, that's the most important thing. That's what I was put on earth to do. My true works is to do that. It's something that's been in me for a long time."
Peterson said he became aware of the human trafficking of minors while on a charitable mission to Africa. When he returned to the United States, he became aware of Kutcher and Moore's long-time fight against human trafficking.
"We started talking a little bit and I said I want to be involved in fighting this," Peterson said. "It's sick, and it's happening to kids right here in the United States."
Peterson teamed up with the Ashton and Demi Foundation and shot an awareness video as part of the "Real Men Don't Buy Girls" campaign.
"This cause means a lot to me," said Peterson, who plays the Lions on Sunday at the Metrodome.
To donate $10 to the cause and receive a message from Peterson, text ADRIAN to 20222. Also, go to the Football For Good website here.