CONCORD, N.H. - Minnesota Gov. Tim Pawlenty and his wife, Mary, launched what could be the unofficial start of the 2012 primary season Wednesday, amid a wintry landscape of snow and frozen lakes.
Just like home.
Of his many travels in an increasingly likely bid for the White House, the first-in-the-nation primary state of New Hampshire could offer some of the most favorable ground yet for the Republican governor of a northern swing state.
"We share something besides hockey," Pawlenty told about 200 New Hampshire Republican Party members. "We share conservative values."
Independent, flinty and civically engaged, New Hampshire Republicans say they are open to a rising national leader and prospective presidential contender debuting a national message.
"New Hampshire is a proving ground," said New Hampshire political consultant Joel Maiola, former chief of staff for the state's senior U.S. senator, Republican Judd Gregg. "If you work hard at it, and from what I hear he's a hard worker and a personable guy, he'll be a good fit."
This is different terrain from the first caucus state of Iowa, where social conservatives provide a natural organizational base for well-known, battle-tested figures such as Mike Huckabee and Sarah Palin. Locals here say Granite State Republicans skew toward the fiscally conservative mainstream -- the space Pawlenty occupies in that tiny part of the national consciousness that has heard of him.
"It's better ground for Pawlenty, who doesn't come with a Religious Right tag," said Dante Scala, chair of the political science department at the University of New Hampshire.