No one likes shots, but there's one shot for kids that's been a particularly tough sell — for their parents.
The latest numbers from the National Immunization Survey show a slight dip in the number of Minnesota girls getting the HPV vaccine — which state health officials say protects both boys and girls against the human papillomavirus (HPV) virus, which can cause cancer.
"We are not seeing the HPV rates in adolescents and in our young people, age 11 and 12, that we are with the other vaccines [such as those for whooping cough and meningitis] that are recommended," said Annie Fedorowicz, adolescent immunization coordinator for the Minnesota Department of Health.
That has prompted state health officials to step up efforts to reach out to both parents and doctors to tell them about the importance of protecting young people from the virus. Pharmaceutical companies have gotten into the act, too, with one edgy crusade in particular designed to ramp up parental angst.
Merck, which makes Gardasil, one of the most common HPV vaccines, launched a provocative television ad campaign last summer aimed at parents of adolescents. The ads, which still are shown regularly, feature children speaking directly to their parents about the risk of getting cancer from HPV.
In one typical commercial, images of a boy at different stages of his young life flash on screen as he narrates: "I was infected with HPV. Maybe my parents didn't know how widespread HPV is. While HPV clears up for most, that wasn't the case for me. Maybe they didn't know I would end up with cancer because of HPV. Maybe if they had known there was a vaccine to help protect me when I was 11 or 12. Maybe my parents just didn't know."
The boy then looks right into the camera and asks: "Right Mom, Dad?"
Some of the objections to the shots are similar to other anti-vaccination concerns over possible side effects. But in this case, there's another aspect in play: Because the HPV virus is transmitted sexually, some parents fear that having their child vaccinated could be interpreted by the youngster as tacit approval of sex.