Scene: the office of a major news organization. The editor has just received a press release, and he is staring into space, not quite ready to accept what he has just read. This may change things in ways no one has foreseen. This may completely destroy a decades-old tradition of making letters with your arms. He calls his finest reporter to his office, hands her the press release, then waits. The reporter has been in the business long enough to know what this means, and she nods. "I'll put in a call. Maybe they'll release a statement later today."
Yes, that's what happened. Or someone passed the fax machine, saw that ten or twelve press releases had come out over lunch, handed them to the intern, and said "Write 'em up, Ace."
