The Minneapolis ad agency Olson said Monday that it has acquired PulsePoint Group, a management and digital consulting firm based in Austin, Texas. Terms were not disclosed.
The acquisition will increase Olson's 2013 projected revenue from $93 million to more than $100 million. The 26 PulsePoint employees who are part of the transaction will bring the Olson workforce to 500.
The acquisition of PulsePoint gives Olson proprietary technology that helps clients develop social media plans and meet marketing campaign objectives. Olson will provide the execution for those plans.
PulsePoint's client list includes Toyota, Novartis and Delta Air Lines.
Olson CEO John Partilla said PulsePoint "brings tools and resources" that will be useful across the Olson agency.