In an era when guitar rock and Beatlesesque harmonies are passe to a lot of young people, most bands as old and jangly as the Rembrandts can't expect music fans under 40 to seek out their first album in 18 years.
But most bands aren't on TV every day, singing the theme to a long-gone show that's somehow hip again.
"A certain bloc of our original audience snubbed us because of that song," mused Rembrandts co-leader and ex-Minneapolitan Phil Solem, "but now there's a new era of listeners that have been receptive to us because of it."
The tune in question is "I'll Be There for You," which Solem and partner Danny Wilde recorded in 1994 to play over the opening credits of the NBC sitcom "Friends."
The duo had landed a few modest radio hits, including 1990's "Just the Way It Is, Baby." Once "Friends" took off, though, the theme was remade into a hit single and insipid MTV video that became as ubiquitous as Jennifer Aniston's Rachel haircut.
After 25 years of trying to live down that unforeseeable megahit, Solem and Wilde are happy to have it as a calling card as they prepare "Via Satellite," their first Rembrandts album since 2001. They're previewing the record in Minneapolis at the Parkway Theater on Friday ahead of its Aug. 23 release. "It certainly doesn't hurt us," Solem said. "Not anymore anyway."
"Friends" is part of a swath of Generation X culture that has proved surprisingly popular with Generation Z. After it debuted on Netflix last year, the show became one of the year's most binge-watched shows for viewers under 21, and it's gained new fame overseas, too.
Whether or not that revival spills over onto the Rembrandts, Solem said he and Wilde are at least "happy to be out from under the original cynicism" over the TV theme's success.