In the fishing tackle business, old lures often aren't replaced by better lures — just newer ones.
As evidence, consider Gary Gehrman of Stillwater, whose favorite bait is a Whopper Stopper Hellcat — a crankbait that has been out of production for some years.
"I buy them on eBay," Gehrman said. "I like them because the way I fish, I need a bait that will wobble at very slow speeds. And the Hellcat will wobble slowly."
Gehrman is a troller. More than that, he's a planer board troller, meaning he sends small boards, each outfitted with fins, to port, starboard and aft of his boat. Each board transports a fishing line and lure a good distance from his boat.
The three lines are legal on many Wisconsin lakes he fishes.
"On a recent day, I was trolling on Lake Wapogasset when a cold front came through," Gehrman said. "I had been on the water about a half-hour, when a 40-inch northern pike hit one of the Hellcats."
Gehrman, who was alone, boated and quickly released the fish, then resumed trolling. Fifteen minutes later, he thought another of the Hellcats — they were all colored chartreuse — was snagged.
"I thought it was caught on a log on the bottom," he said. "It turned out to be a 45-inch muskie. It took me quite a while to get it into the boat. But when I did, I hailed a nearby bass fisherman and asked if he would take a photo. He did. Then I revived the fish and released it."