When local celebrities start dressing their babies in your clothing, you know you’re onto something.

Samantha Ponder (ESPN broadcaster and wife of Minnesota Viking Christian Ponder) recently put her daughter, Scout, in an adorable bearded Santa hat from local children’s company Oh Baby! The brand is known for its high-end, handcrafted, whimsical selection of children’s clothing and decor, including tutus, dress-up masks and Minnesota-branded onesies.

National retailers have taken notice, too. In addition to its three stores (Edina, Excelsior and Wayzata), Oh Baby! products can now be found at Neiman Marcus, Nordstrom, Anthropologie and neighborhood boutiques from New York to Los Angeles.