Once the Wild's starting lineup has been announced, applause succeeds the anthem and puck drop is just seconds away, is when defenseman Carson Soucy lowers his arm on top of the team's bench to crack open a miniature glass vial.
He waves the red liquid in front of his face twice before shaking his head back and forth. Then Soucy takes another whiff.
"It's a little bit of a head rush kind of thing," Soucy said. "It honestly widens your eyes almost. Some days, you feel it more than others. Some days you don't really notice it. You just do it now because you've been doing it for how many years."
Deploying smelling salts before games isn't the only puzzling decision NHLers make.
It is just one of the more visible ones.
Behind the scenes, plenty of head-scratching habits dominate hockey — longstanding traditions that serve a purpose even if they look strange or senseless.
"You're part of a club," winger Marcus Foligno said. "It just is what it is. This is what happens all over the league."
Inhaling ammonia is one such staple, a scene that plays out not just in ice rinks but across pro sports.