When Lawrence J. Hayes was running for a seat in Illinois' heavily Republican 13th Congressional District in 1952, Democratic Party boss Richard Daley encouraged him because he saw winning potential in his name.
"Hayes" was one syllable and could fit on a billboard, and voters wouldn't know whether he was English or Irish, Daley reasoned.
Hayes, who was of Irish and German descent, lost the race and never ran again for public office, but that was not the end of his political career.
"He was much more interested in achieving dreams and accomplishing goals than having his own name being well-recognized," said his wife, Susan.
Hayes, of St. Paul, a political adviser and Twin Cities lawyer for 40 years, died Monday of prostate cancer at a Brooklyn Center hospice. He was 74.
A lifelong Democrat, he helped people whose names often did appear on billboards. He worked in five presidential campaigns -- two with former Vice President Hubert Humphrey and three with close friend Walter Mondale, Jimmy Carter's vice president.
Hayes met Mondale in 1960 when the latter was running for Minnesota attorney general. He won.
After that, Hayes worked on all of Mondale's races as an adviser, including the Carter/Mondale presidential campaigns of 1976 and 1980 and the Mondale/Geraldine Ferraro presidential campaign of 1984.