We can't be sure if DeMaurice Smith uses a few hours a week to edit praise for himself into the Wikipedia pages in which he's mentioned extensively, or if he has someone on his staff at the NFL Players Association remain vigilant in that area.
The lone goal in checking a Wiki page on Friday was to get an accurate timeline (2009) on Smith being hired for this task, but it was tough for a reader not to be dazzled by the praise offered to "Dee" — including for the 2011 lockout, in which his astute haggling allowed the NFLPA members to go from 57% of the NFL's revenues to the current 47%.
Admittedly, the NFL owners had bookkeepers more creative than those that Meyer Lansky had working to keep him out of jail, meaning the 57% was closer to the low 50s, but I don't know …
Most negotiators would not be as proud as DeMaurice seems to be about producing a deal with a lower cut of revenues and a grant of unchallenged power to a power-mad commissioner.
The great subprime recession of 2007-08 caused many a union to take cost-cutting deals in order to survive. Somehow, the NFL was able to do the same with its workers, even though there was only growth and more billions to split for the cartel of team owners and their leader, El Roger.
As has been the case for the NFL since the 1970s, when the NFL took over the nation's hearts and the players' brains, we just kept on watching, kept devouring the product (replays and all), and paying for the owners' outrageously expensive stadiums along the way.
The TV numbers fed the beast: First, the once-major networks CBS, NBC and Fox needed the NFL to produce viewers, and then ESPN saw the NFL as the main weapon against cord-cutters.
(Note: The light at the end of the tunnel disappeared for cable officially in January, when a 74-year-old sportswriter of my acquaintance joined the streamers. And ESPN is now there.)