The Minnesota Whitecaps unveiled their logo on Tuesday.

And there it is.  Hypnotic, some might say.

The National Women’s Hockey League franchise begins play on Oct. 6.

According to a news release, the new brand identity was created by M Style Marketing

"The whitecap wave element having the ‘M’ and ‘W’ in the graphic with the use of space for the waves resulted in a truly unique brand," said Rob Striar of M Style.

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