Just as the fashion world nearly burst into flames (OK, maybe that’s overstating it) over the 3.1 Phillip Lim collection at Target – which was launched in stores Sunday – now the Minneapolis discounter has announced a collaboration with yet-another hot designer: PETER PILOTTO.
PETER PILOTTO is actually a collaboration between two designers, Pilotto and Christopher De Vos, who became chums at the Royal Academy of Fine Arts in Belgium. Together, they’ve “created one of London’s most-recognized and coveted fashion brands,” according to Target
The Target women’s wear line will include nearly 70 items ranging in price from $14.99 to $79.99 for apparel and swimwear, and $16.99 to $39.99 for accessories. “Standout” pieces include dresses, shirts and swimwear that can be mixed and matched. The spring line will be available in Target stores Feb. 9, 2014. No sneak peeks of the line are available just yet.
The label is known for its colorful and complex prints, sculptural shapes and draping, typically in blues and greens and warm reds and orange. Celeb fans include Kerry Washington, Kristen Stewart, Miranda Kerr, Kate Bosworth, Sienna Miller and Emma Watson.
“Peter and Christopher have a rare talent for capturing the essence and energy of London in a way that’s completely universal in its appeal ,” said Trish Adams, Target’s senior vice president of apparel and accessories, in a statement. The collection will help Target customers “brighten their look at truly remarkable prices this spring, she added.
In, addition, Target also announced that a select number of the PETER PILOTTO pieces will be available on Net-A-Porter.com, a luxury online web site.
The (real) Peter Pilotto said in a statement, “By working with Target, we’re able to broaden our reach and bring our design aesthetic to an entirely new audience.” Co-designer De Vos said, “This is a pivotal moment for our brand. Our collection for Target embodies the elegance and spirit of our own line, but makes it accessible to everyone.”
The Target news was announced at the PETER PILOTTO spring/summer runway show at London Fashion Week.