POP/ROCK
Ed Sheeran, "÷" (Atlantic)
Sheeran's sentimental streak is matched only by his determination to win on his third album of shrewdly conceived love songs in which every last detail feels arranged for maximum impact.
Introduced as a sensitive folkie on his hit 2011 debut, "+," Sheeran became a superstar with 2014's more expansive "x," which spawned a modern wedding standard in "Thinking Out Loud," which won the Grammy for song of the year.
Pronounced "divide" (after the earlier "plus" and "multiply"), "÷" contains the British singer's clearest bids for Top 40 penetration. "Shape of You," one of two lead singles — and recent No. 1 on Billboard's Hot 100 — is a slinky electro-pop come-on with traces of the tropical-house style familiar from recent hits by Justin Bieber and Kygo. The other single, "Castle on the Hill," channels Coldplay channeling U2 about missing one's hometown.
Then there's the handful of shamelessly goopy ballads, including the John Mayer-ish "How Would You Feel (Paean)," complete with soft-rock guitar solo by John Mayer.
As calculating as Sheeran can seem here, he understands there's a fine line between universal and generic, which is why he offers idiosyncratic touches to make songs stand out. In "Castle on the Hill," it's a line about how he knows that he and his friends have matured because it's been ages since they've thrown up from drinking too much; in "Supermarket Flowers," which documents his grandmother's funeral, it's the painful specificity of the images such as nightgowns folded "neatly in a case."
"Galway Girl" and "Nancy Mulligan" are surprisingly credible Irish ditties that few in Sheeran's audience outside Ireland are likely to view as especially cool. He told the Guardian that one reason he wanted to do the Irish stuff is "there's a huge gap in the market" that nobody's filled since the Corrs sold 20 million records in the late 1990s.
MIKAEL WOOD, Los Angeles Times