It's like a cross between book club and a music appreciation class. Every Monday night in an engineering classroom at the University of Minnesota, a group of students meets to discuss a different album.
"Our era of music is shorter, so I liked the length of this album," a young woman chimed from the back of the room. "It's very bingeable."
"This is someone I can respect beyond the music," said club founder Riley Quinlan as electro-soul singer James Blake's new "Assume Form" softly played in the background.
In a musical landscape driven by the latest Spotify hit singles, members of this so-called Hook Club commit themselves to digesting full-length albums. Since 2016, the group has discussed more than 75 albums — from current stars such as Childish Gambino, SZA and Travis Scott to classics by Bob Dylan, David Bowie and Nina Simone.
"Singles can be important because they provide bite-size pieces that fans can access and use as markers for exploration," said club member Samuel Ball, a U junior. "But they shouldn't be considered representative of the whole music landscape because it's a lot wider and deeper than that."
In nearly three years, the club has grown from a small group of friends and musicheads to nearly 200 members. About 40 people attended the Feb. 18 meeting to discuss Blake's new album.
More members means more musical variety. The club kicked off in 2016 with Kanye West's bestselling "The Life of Pablo." Last year the members tackled 1998's critically acclaimed "The Miseducation of Lauryn Hill," released when many of them were infants. This week they planned to discuss 1959's "Gunfighter Ballads and Trail Songs" by old-timey country singer Marty Robbins. They're also known to pick albums by obscure acts such as the New Jersey hip-hop group Dälek.
"I think the group collectively has begun to warm up more to the idea of discussing music outside the cultural mainstream," Ball said.