Every winter, the Twins somehow persuade professional baseball players living in California and Florida to fly to the tundra, drive around the Upper Midwest in vans and buses, attend an awards banquet and sign autographs all weekend.
Most big-leaguers would rather give back their meal money. The Twins have brain-washed their players into thinking of it as a privilege.
"It's the tradition," said outfielder Michael Cuddyer, in town for yet another TwinsFest. "When you sign with us, this is what you do. When I was younger, those first few years, I thought I was on the way up, being invited to TwinsFest. I thought it was an honor. And once you start doing it, you're grandfathered in.
"And it is cool to see the fans' reactions. They get so pumped up for all of this, it's great."
The Twins appear to have the most extensive "fan-fest" of any big-league franchise. There is the extensive caravan, followed by the Diamond Awards (which were held Thursday night at Target Field), then TwinsFest, allowing Minnesotans to start imagining rays of sunshine (we can say that, now that the team has an outdoor ballpark) in January.
This week is a reminder that baseball is about eternal hope. It is also, with its long season and trying postseason, a game of relentless reality.
Twins fans are experiencing both right now.
There is the eternal hope surrounding a team that has become a fixture in the playoffs and still is reveling in the success that is Target Field.