Connor Franta: coffee god

YouTube superstar and former Minnesotan Connor Franta knows how to use his celebrity. With 5.3 million subscribers, the 23-year-old has expanded his empire to include clothing, music and a bestselling memoir. This week, the vlogger launched what appears to be his most personal project yet: a bimonthly coffee subscription service. Yes, one of the dreamiest YouTubers on the planet wants you to buy whole coffee beans from him. Not exactly the sexiest thing ever, but hey, the guy loves his coffee.

On an Instagram post announcing the service, Franta said he created the brand for people "who just want bomb coffee delivered to them … Ugh I'm just so stoked rn i could cry haha. THANK YOU AND ENJOY THE BEANS."