GLENDALE, ARIZ. – Two years before college basketball's biggest spectacle comes to the Twin Cities, Minneapolis' Final Four committee had a dozen representatives studying and taking in the experience the past several days at the University of Phoenix Stadium.
Minneapolis, with U.S. Bank Stadium as a lure, was awarded the 2019 Final Four three years ago. The committee's local organizers have attended Final Fours in Arlington, Texas, Indianapolis and Houston since that announcement. But more specific details to help their own preparation came from Glendale this year and will be taken from San Antonio in 2018.
"The NCAA does put us together with future hosts from other cities to share information," said Kate Mortenson, president and CEO of the 2019 Minneapolis Final Four local organizing committee. "We were competing in the bid phase, but now we're guardians of the event. Everybody wants to see everyone succeed. There are things about Phoenix we can't replicate [such as the weather]. We also have a different footprint. Phoenix is very spread out. Our location is very compact downtown. That's a strength that we'll have. But we learned a ton with how things were going in Phoenix."
It's been 16 years since Minneapolis played host to the Final Four at the Metrodome. Local trends, attractions and businesses have changed over the years, along with the number of people attending the event and its financial impact, reportedly at least $70 million.
"It's a matter of making sure we have the capacity to give people the experiences they want to have," Mortenson said.
Having a chance to see a Final Four hosted in another NFL stadium this past week was valuable for the Minneapolis committee. Six months ago, the NCAA sent representatives to analyze the Vikings opener at U.S. Bank Stadium. They wanted to see how fans reacted to being at the venue for the first time.
Much like University of Phoenix Stadium, U.S. Bank will have a basketball court built between the 35-yard lines with a floor raised 30 inches. A complex seating system will be installed with about 10,000 extra seats. A scoreboard that weighs 65,000 pounds (more than 100,000 with the rigging attached) will hang above the court.
Mortenson said her committee members took notes about everything from how student sections for all four teams were seated from game to game to the halftime entertainment, activities during timeouts and the Tailgate Tip-Off Fan Fest located outside, which included concerts, basketball courts, beer tents and a Ferris wheel.