At the Circle of Discipline gym in Minneapolis, everyone is polite. The boxers call their elders "Sir," and if boxers don't work hard, they won't be invited back.
So it's no surprise that when Jamal James agrees to an interview, he pulls up the least-comfortable seat in the house, a small, plastic step-stool, and refuses offers to find him a chair more suitable to a potential champion.
"No, sir, thank you, I'm fine," James said.
Floyd Mayweather Jr., and generations of big-time boxers have made their careers about celebrity and riches. Mayweather lives in a mansion in Las Vegas, and has his maid turn his dozens of TVs to his fights, a one-man effort to improve his own ratings.
James, 30, is closing in on a title fight that could change his life, but it would be hard to imagine him hiring a maid, much less clearing out an electronics store.
He still lives with his trainer and father figure, Sankara Frazier, in Minneapolis, and still speaks with the kind of deference rarely heard in the look-at-me world of boxing.
That doesn't mean he's not ambitious. James (25-1) will fight on Saturday night at the Armory in Minneapolis against Antonio DeMarco (33-7-1).
Is this the fight that will get James a title bout?