A beer geek's love knows no bounds. Ale addicts have been known to stake out liquor stores and sleep outside breweries just to quench their thirst for certain brews. It's a restraining-order-level obsession.
This yearning for yeast, malt and hops even permeates their vacation plans. Booming beer markets have become travel destinations, and breweries are their tourist traps. Forget about the Smithsonian. Where's the nearest brewpub?
"When we travel we look for the brewpubs – who's got the micros?" said a sweaty-browed Badger Colish, head brewer at Duluth's Canal Park Brewing Co., breaking from swabbing the brewery floor. "That's just what we do."
Nationally, Oregon, Colorado and San Diego long have been beery wellsprings. But Colish's Twin Ports turf is becoming an attraction in its own right. Four new breweries and brewpubs have opened in the area in the past year, bringing the total to 10, and Duluth Mayor Don Ness has dubbed his town Minnesota's beer capital.
Between Grandma's Marathon and the throngs of North Shore-bound Twin Citians, Duluth draws 3.5 million tourists annually. Canal Park co-owner Rockie Kavajecz believes the city's growing brewing scene will lure beer-based vacationers. Kavajecz, who also jointly owns the neighboring Canal Park Lodge, said his hotel sees a surge in bookings whenever pioneering brewpub Fitger's Brewhouse releases new beers.
Potential tourism dollars encouraged the veteran businessman to invest in his $6 million red-brick brewpub, with its large glass windows overlooking Lake Superior so guests can watch the ships sail in. Having opened late last year, Kavajecz said they are ready for tourist season and hope to add a patio before the marathon. "We're expecting big things this summer," Kavajecz said. "I'd bet the farm on it."
Dave Grandmaison is betting on it, too. In July, the Duluth native will launch the Duluth Experience, a tour company that will lead pilsner pilgrimages through area breweries, in addition to historical and outdoor adventure tours. Another event group, Minneapolis-based Get Knit, started running brewery-tour daytrips from the Twin Cities this spring.
Thirsty Pagan Brewing in Superior, Wis., will be part of Grandmaison's tours, but head brewer Allyson Rolph said the quaint brewpub already attracts its share of out-of-towners. "We're starting to see a lot more beer tourism, people coming up here from Minneapolis-St. Paul, Milwaukee, Chicago," she said, perched at the bustling bar in Bent Paddle Brewing Company's loft-like taproom — the latest to open in Duluth.