If there's a traditional formula for winning the mayor's office in St. Paul, it's this: Court voters in neighborhoods like Highland Park and St. Anthony Park where Election Day turnout is high. Earn name recognition from years on the City Council or in state politics, and tout union endorsements.
Candidates running for mayor this fall, however, say the city has changed and they aren't following the formula of decades past. As they knock on doors, join in parades and hold meet-and-greets, candidates said they've found a St. Paul that is more progressive and diverse than ever, with one of the state's largest immigrant populations and a cadre of interested young voters.
It is the first tightly contested race in 12 years, since Chris Coleman secured the top office. With Coleman opting not to run for another term, the six people vying to replace him are trying to plot the best paths to victory in a political landscape altered by the city's growth, social media and a surge in involvement by progressive advocacy groups.
"That traditional coalition isn't the end-all be-all anymore, because there are folks all over our city that want a role in city government," said candidate Melvin Carter.
Immigrants account for more than 18 percent of the city's population and about 46 percent of St. Paul residents are people of color, census data show.
St. Paul's population has jumped significantly during Coleman's term, topping 300,000 for the first time in four decades, and downtown has seen a growth spurt with new housing and restaurants. But the city has also seen an uptick in poverty. More than 22 percent of residents are at or below the annual income poverty threshold of $22,339 for a family of four.
Candidates are running campaigns intended to reflect the changing city and said they are focusing on all corners of St. Paul. But they remain uncertain about what their efforts will mean come Election Day — and said a lot is riding on who turns out at the polls November 7.
Social media, shoe leather
Candidate Dai Thao, the First Ward council member, set up what he dubbed the "people's podium" in front of a mattress someone dumped along the street in the Summit-University neighborhood.