The owners' capital in a family business only looks like it doesn't cost anything.
That can be a tough case to make with owners, who know there's no obligation to pay themselves anything while they can sure see the cash interest they pay to the bank in the monthly financial statements. And they know the bank expects another payment next month.
The cost of equity is what the financial pros call "unobservable," with no rates to look up in the Wall Street Journal. That likely explains why many owners don't realize that the cost of equity could easily be three times the 5 percent or so cost of a bank loan.
Business owners who really grasp this can avoid a common mistake, of being such a mossback that they never borrow any money and end up with the most costly capital structure possible.
That kind of thinking was put on display last week in a courtroom in Minneapolis, as the owners of the basically debt-free Lunds & Byerlys grocery retailing business battle over its value.
The longtime minority owner and CEO Russell "Tres" Lund III hasn't wanted to borrow money to buy out his sister or even fund growth, perhaps in part because he hasn't had to. He's enjoyed the luxury of having a lot of equity capital from his siblings, who appear to have not much to say about it.
This level of control may have artificially kept down the cost of the equity. That is, until the district court has gotten involved.
Perhaps for a lot of business owners there's no point in discussing the right kind of capital, as they finance their companies with whatever they can get. Loans from a bank that the owners have to personally guarantee, a common practice in small business, have a level of risk that makes debt look a lot like equity anyway.