Business: World's oldest and largest independent publisher of New Age and metaphysical books with titles on astrology, tarot, holistic wellness, alternative spirituality, magic, parapsychology and divination.
Founded: 1901 Headquarters: Woodbury Employees: 73
Executives: Carl Weschcke, chairman; Sandra Weschcke, president; Gabe Weschcke, vice president; Bill Krause, publisher
Revenue: $15 million for 2011 fiscal year ended in June
Strategy: Move further into adult fiction market in 2012; expand production of "pocket" e-books that introduce metaphysical subjects or fiction titles, and build awareness of Flux and Midnight Ink imprints.