I've been hanging out at the malls this week, looking for something new to set this season apart from its predecessors.
The signage slogans seem the same -- just random collections of pre-approved words. Festive the Jolly! Holiday the Merry! Rudolph Yourself a Holly Noel Log! Better, I suppose, than blunt frank commands:
Purchase knitted garments for other people's torsos while thinking about the flavor of peppermint!
Strive to equate this example of late December communal gatherings with childhood recollections!
Honest, but they'd miss the point. This is a good time, for all its stresses and obligations. We have a purpose and we have a goal. We're in this together. Let us all join hands and sing that Whoville song, even though no one knows the lyrics.
OK, done with the kumbaya? Good.
Now the gripe about what's new: less of the old-style Christmas lights. Every year there are fewer incandescent bulbs for sale; every year the shelf space accorded to LEDs expands. That would be great, except they're more expensive, require additional cash, are as subtle as a knitting needle in the eyeball, and cost a lot. (They're also pricey.)
Ah, you say, but in the long run, when you factor in reduced energy costs and substantially decreased replacement costs, the comparative advantage ...