How you made travel plans before the internet: Call a travel agent; wait; tickets show up in your mail. Obviously, this had to change. Now we use the tools of the web to make our own reservations. Yay. Taking a flight can be full of misery and anxiety; why shouldn't the experience of booking one be, too?
Let's say you type "flights from MSP to Paris" into Google. The first link is an ad: "$97 flights to Paris." Whoa: How? Do they duct-tape you to the undercarriage, give you a tank of air and a baguette? No, the baguette's probably extra. You're intrigued, so you click.
The page should immediately redirect you to something that sells nutritional supplements made out of beets and pussywillow extract, because you just announced to the internet, "I will believe anything you tell me!" Instead, you get a search site that lets you choose from other search sites to get the best deal. This is like calling a travel agent who gives you the number of three other travel agents.
Three new windows pop up. The first says it's "searching the unpublished databases of tickets." As we wait, we envision a bored, chain-smoking Bulgarian 20-something wearing a track suit and slouched in a plastic chair while hacking into Delta just for us. This window comes back with a $528 ticket and starts a countdown: You have 30 minutes to take advantage of this deal, after which smoke will pour from your computer and all evidence of this intrusion is vaporized.
The second window has a ticket for $2,656. You forget about the mythical $97 ticket and think, "Man, I should jump on that $528 ticket before it vaporizes."
The third window crashes your browser because it's loading 52 flashing animated ads for rental cars.
So you start over. Now the Google search turns up a $320 ticket to Paris. Cold sweat beads on your brow. You haven't even begun to look and the deals are vanishing. The $528 ticket is $601 now, but at least the 30-minute clock has reset. You click for details, and they want your e-mail. You check the box that says, "Yes, I want to receive 16 e-mails a day with misleading offers that will clog my inbox until the sun gutters out into a lifeless ball of coal."
At this point, the dog starts to throw up something, and you can tell it's on the good rug, so you go to deal with that. When you return, everything has timed out. That's it. Paris is full.