"Hannah Montana" and "Sonny With a Chance" have made the Disney Channel a lure for young female viewers. But what about young males?
The company is looking to cable channel Disney XD, a revamped version of the Toon Disney cable channel, to reach boys 6 to 14. The channel's newest series, "Zeke and Luther," started this week. It joins live-action series "Aaron Stone" and "The Suite Life of Zack & Cody," plus animated fare such as "Spider-man," "Iron Man" and "X-Men," in the quest to reach young male viewers.
"Zeke and Luther" follows two best friends who have decided they want to become world-famous skateboarders. Their quest means mastering complicated tricks, entering competitions and taking a road trip to the childhood home of their idol Tony Hawk.
An abandoned newspaper building in Torrance, Calif., is home base for the show, where the cast and crew recently worked on upcoming episodes, including a scene featuring a collision between a pair of skateboarders and a large bus.
"Cut! Great. That was really good, but I would like to do one more," says director and series co-creator Matt Dearborn to Hutch Dano and Adam Hicks as they rise from the pavement. The stars of "Zeke and Luther" smile and return to their prone position near the bus.
The bus scene is for the last episode for the show's first season. The cast and crew have been toiling away for months, not knowing whether the show will be a hit or a miss with the coveted young male audience.
The show's creators do have some sense of what works. Dearborn, along with Tom Burkhard, created the hit Disney series "Even Stevens."
"There has been a lot of pressure because you are just trusting all of your instincts, and if your instincts aren't in line with the general public you are bound to make a bigger mistake," Burkhard says. "But, I am pretty confident what we have going is a really funny, real kid-friendly, action-packed comedy.