For many Minnesotans who long have held out against air conditioning, this is the summer they joined the crowd.
A second uncomfortably warm July in a row prompted a run on central air-conditioning systems, keeping installers busy and even helping to drive one-day electricity use to a record high for a northeastern Minnesota utility that previously had seen records only in the winter.
In the Twin Cities, air-conditioning installations for one company were up 40 percent compared with 2010, when a federal tax credit boosted business.
"They call and say they can't take it anymore," said Scott Spanjers, sales manager at Twin Cities Plumbing, Heating and Air Conditioning. "We've broken the spirit of true Minnesotans that can take anything."
Same for Corrin's Plumbing, Heating and Air Conditioning in International Falls, aka Icebox of the Nation.
"People are thinking this is what's going to happen every summer now," said controller Jerry Kustiak. "It used to be we'd have a few hot days here, a few hot days there. This summer it's been every day. They're sick of being hot."
Customers of Minnesota Power, a utility serving northeastern Minnesota, used more power July 16 than on any other day in the company's records -- 8 percent more than normal for the date. Peak usage for the company always has been in the winter; the July 16 mark broke the old single-day record set in January 2011. It exceeded that mark by only one megawatt, but spokeswoman Amy Rutledge said seasonal demand is likely to become nearly even year-round.
A large portion of Minnesota Power's customers are taconite mines and paper mills, whose round-the-clock demands are consistent through the year, Rutledge noted. July's peak was clearly residential and weather-related, she said.