As you may have heard, there's been some controversy over lingerie ads from Lane Bryant. Supposedly the networks got the vapors after they saw the content - women in lingerie, on television? What were we thinking? - and the ads were removed.

One theory on the internet: the original ad showed the Blackberry logo, and no one had cleared it, and Blackberry might have a fit: why, people could forge an indelible association between our communication products and foundation garments. Perhaps; people will no doubt go frame-by-frame between the leaked original ad and the new version to see what's different. It will be the Zapruder film of plus-size lingerie ads.

That's one theory. The other theory says everyone involved with the project got together in a sealed, windowless room and said "how can we possibly draw attention to this ad before it runs?" But that's crazy talk. Next think you'll tell me we went to the moon.