Lane Bryant Lingerie ad "Controversy"

The story so far.

April 23, 2010 at 2:04PM
(The Minnesota Star Tribune)
(The Minnesota Star Tribune)

As you may have heard, there's been some controversy over lingerie ads from Lane Bryant. Supposedly the networks got the vapors after they saw the content - women in lingerie, on television? What were we thinking? - and the ads were removed.

One theory on the internet: the original ad showed the Blackberry logo, and no one had cleared it, and Blackberry might have a fit: why, people could forge an indelible association between our communication products and foundation garments. Perhaps; people will no doubt go frame-by-frame between the leaked original ad and the new version to see what's different. It will be the Zapruder film of plus-size lingerie ads.

That's one theory. The other theory says everyone involved with the project got together in a sealed, windowless room and said "how can we possibly draw attention to this ad before it runs?" But that's crazy talk. Next think you'll tell me we went to the moon.

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jameslileks

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