As soon as Rabbi Morris Allen was done scanning the letter inviting him to attend the Israeli Presidential Conference 2008, he tossed it into the recycling bin in his office at Beth Jacob Synagogue in Mendota Heights along with the rest of the day's bulk mailings.
He'd heard about the conference, of course. In conjunction with Israel's 60th anniversary, President Shimon Peres has called together many of the world's most influential people to discuss the future. The list includes former Russian President Mikhail Gorbachev and former British Prime Minister Tony Blair. It sounded fascinating, but his calendar was way too crowded to fit in a trip.
He didn't give it another thought until his phone rang a week later.
"It was a man from the conference organizing committee asking me if I had gotten my invitation," he said. "Suddenly, I looked at that letter a little more seriously."
It turned out to be anything but a piece of junk mail. Allen had been included on Peres' hand-picked list of "thinkers and doers" invited to participate in the conference. He reworked his schedule and is flying to Israel on Sunday for the three-day conference, which starts Tuesday.
He's still somewhat taken aback by his inclusion in the group. "We're talking about heads of state," he said. "I don't think I was invited as Morris Allen. I'm convinced that the only reason I was asked is because of Hekhsher Tzedek."
That's a national program he launched to ensure that kosher food not only meets the ritual requirements of Jewish law, but also coincides with ethical business standards. According to the organization's website, the Hekhsher Tzedek (roughly translated as "justice certification") seal is given to foods "produced according to standards of fair wages and benefits, worker training, ethical corporate behavior and environmental impact."
"I'm very excited about going, but I'm more excited about the attention it will draw to Heksher Tzedek," he said. "It will be a wonderful opportunity to meet people. I'm going to go with an eye on getting some recognition for our undertaking."