Joe Mauer is out at Kemps.
Kemps signed a three-year deal with Mauer in 2010, its first big celebrity endorsement. The Twins star and St. Paul native and his mother, Teresa, starred in a series of television ads for Kemps.
The contract expired at the end of 2013 and wasn't re-upped. The company decided to focus its marketing this year on its 100th anniversary, said Greg Kurr, Kemps' CEO.
"We had a great run with both Joe and Teresa Mauer. When we had an event with Joe Mauer, it attracted more response than anything else we did."
For more on what's new at Kemps, look for our cover story in Monday Business Insider.
MIKE HUGHLETT
More from Star Tribune
More from Star Tribune
More from Star Tribune
More from Star Tribune
More from Star Tribune
More from Star Tribune
More from Star Tribune
More From Star Tribune
More From Business
Business
G/O Media sells satirical news site the Onion to group of digital media veterans
New owner Global Tetrahedron is named after a sinister fictional company in the book "Our Dumb Century."
Business
Most drivers will pay $15 to enter busiest part of Manhattan starting June 30
The start date for the $15 toll most drivers will be charged to enter Manhattan's central business district will be June 30, transit officials said Friday.
Business
Jury in Abu Ghraib trial says it is deadlocked; judge orders deliberations to continue
A judge ordered jurors Friday to keep deliberating after they said they were deadlocked in a lawsuit alleging a Virginia-based military contractor is liable for abuses suffered by inmates at the Abu Ghraib prion in Iraq two decades ago.
Business
Google plans to invest $2 billion to build data center in northeast Indiana, officials say
Google plans to invest $2 billion to build a data center in northeastern Indiana that will help power its artificial intelligence technology and cloud business, company and state officials said Friday.
Business
Owner of exploded Michigan building arrested at airport while trying to leave US, authorities say
The owner of a suburban Detroit business that caught fire and exploded, killing a man, was arrested at a New York airport as he was preparing to depart for Hong Kong on a one-way ticket, authorities said Friday.