It's Presidents' Day, and you didn't get your partner anything, did you? It's not too late to go to the drugstore for a milk-chocolate Polk, but you'll be lucky if they have one. Most of the popular presidents are probably sold out. You'll be lucky if you get a bag of gummy Grover Clevelands.
Q: What is Presidents' Day? Clue me in here, bro.
A: It celebrates all presidents. Even the ones you never hear about, like Andrew Hoover or even John Clancy Stanton, known as "Old Lanky Shanks" because of his long legs. (This is why you sometimes read about Lincoln referred to as "New Lanky Shanks.")
Yes, even President Abigail Adams, who was commonly referred to as "John" because her husband had been elected to the position, but died before assuming office. She simply assumed his clothing and counted on the lack of good interior illumination and poor-quality spectacles to pass as her husband.
Q: Wasn't Presidents' Day once something else?
A: Yes. It was split into Lincoln and Washington Days, and then it was fused together into a horrible thing with two heads that frightened schoolchildren. So they decided to invite all the other presidents to share a meaningless day chosen to give postal clerks a three-day weekend.
This had a tremendous impact on newspaper revenue, since it was customary to run ads with a picture of George Washington, holding an ax, saying "I cannot tell a lie. These mattress prices are the lowest ever." (This referred to Washington's predilection for attacking people with an ax when they accused him of lying.)
They couldn't quite get good ads out of Presidents' Day, since most presidents don't have memorable quotes that work in ads. I mean, "Zippykazoo and Tyler too!" doesn't mean anything today. The ads ceased to run, and within five years 27 percent of American papers had ceased publication.