Business: Sells certified synthetic "personal carbon" diamonds made in custom cuts, sizes and colors (amber, red, yellow, blue or white). 

Founded: 2009

Headquarters: Andover 


Employees: 4

Executives: Scott Shaffer, founder and president

2011 revenue: $67,000; $250,000 projected in 2012

Strategy: Partner with jewelry stores in major cities to serve as Infinity Diamond dealers, promote imaging technology for etching photos or text onto natural or synthetic diamonds and other product enhancements, continue educating consumers about synthetic diamonds.