It all started with a sign. There was nothing fancy about it — just a board with the word "volleyball,'' and an arrow — but the location couldn't be beat.
Terry Pettit, the volleyball coach at Nebraska from 1977-99, set it up years ago between the Cornhuskers' football stadium and the Coliseum where his team played.
"Coach Pettit decided to have volleyball matches after the football games,'' said John Cook, the Cornhuskers' current coach. "The Coliseum was right next to the football stadium, so everybody would go out to the east, and they would have to walk by that Coliseum.''
Pettit hoped a few stray football fans might stop by to check out his team. That invitation grew into a full-blown love affair between a state and a sport, one that brought thousands of rowdy, red-clad supporters to Target Center to cheer their Huskers to a hard-fought, five-set victory over Illinois in Thursday's NCAA semifinals.
The Huskers, the defending national champions, dropped the first two sets before roaring back to win 22-25, 16-25, 25-23, 25-20, 15-11. They will play top-seeded Stanford, which swept BYU 25-15, 25-15, 25-18 in Thursday's first semifinal, in the championship match Saturday.
Seeking its sixth NCAA title and its third in the past four years, Nebraska rules the volleyball world in other ways as well. It has led the nation in attendance for six consecutive seasons, averaging 8,205 fans per match at the Bob Devaney Sports Center. It has sold out 253 home matches in a row, an NCAA record.
The Cornhuskers' matches are broadcast on radio, via a 29-station network that covers the state, and many are televised free statewide by Nebraska Educational Television.
"Volleyball is in the DNA,'' Cook said. "We call it a state treasure. I have senators and Supreme Court justices texting me after matches.''