Feeling thirsty, Drew Harkins of Minneapolis bypassed the watering hole known as Lord Fletcher's in Spring Park and headed straight for the blue bus parked outside the restaurant one recent Sunday afternoon.
Two men with "Hydrate MN" T-shirts sprung into action. They checked his pulse and blood pressure. They quizzed him about his medical history and asked if he was on any medications. Satisfied with his answers, they hooked him up to an IV and injected fluids into his arm.
The diagnosis: mild dehydration. The treatment: hydration therapy.
Bold, trendy and a bit spendy, this new remedy is being embraced by many to treat everything from hangovers to the flu to morning sickness.
From Miami to Chicago to New Orleans to Las Vegas, devotees are flocking to this alternative to downing a glass of water. Now, it's making its debut in the Twin Cities area.
"I'd like to say we invented the wheel, but we didn't. We're the first to bring it to Minneapolis," said Josh Attree, operator of the budding business known as Hydrate MN and Hydrate IV Therapy, which launched last month.
A real estate developer, Attree, 30, said hydration therapy has long been embraced by professional athletes and the military to replenish lost fluids quickly. The body absorbs twice as much water with an IV vs. drinking water, he said.
Not everyone is sold on the idea, however. Dr. Dang Tran, a family physician and vice president of medical practice for Fairview Medical Group, questioned the benefits of hydration therapy for most people — especially considering the cost.