Call it a modern-day ice cream truck that you can hail with your iPhone.

Today is #UberIceCream ­— a marketing ploy by the ride service app to deliver ice cream to users in more than 400 cities, including Minneapolis and St. Paul.

Uber has chosen to deliver locally-made Jonny Pops frozen treats to Twin Cities dwellers today between 11 a.m. and 3 p.m.

Here's the scoop:

1. Open the Uber app Friday between 11 a.m. and 3 p.m.

2. Set your location and request "ice cream."

3. If connected, place your order and ice cream will be delivered curbside in minutes.

4. $10 gets you four ice cream treats.

Aimee Blanchette • 612-673-1715

@aimeeblanchette